Published inTechnology HitsKite Flying/Fighting in Sri LankaI was talking to a high school teacher of mine about the book “Kite runner” by Khaleed Hosseni. I was trying to explain how the book…Nov 15, 2020Nov 15, 2020
Published indataxu.technologyA/B testing (a.k.a. split-run testing) in Ad Tech— why, when & what?Why is A/B testing important?May 14, 2019May 14, 2019
Published indataxu.technologyPredicted Ghost Ads: An accurate and cost-effective method for advertisers to measure…Incrementality testing measures the impact of advertising spend on the conversion rate of a test campaign. When measuring incrementality…Dec 6, 20181Dec 6, 20181
